Nivea drops Rihanna as brand ambassador

Seems her bad girl image is affecting the brand. From publicly smoking pot , reping thug life, edgy ,going to strip clubs and going visibly braless on numerous occasions.Stefan Heidenreich, the new head of Nivea’s parent company Beiersdorf, said that the singer was axed because her behaviour is not appropriate for the brand.


“Rihanna is a no go.I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.”

Looks like Rihanna had no words for him,She uploaded the CEO’s photo with caption “No caption necessary”, allowing her fans, endearingly nicknamed Rihanna Navy, do all the bashing.